There couldn’t have been at better place to soothe the muggy lid on the city humidity last night than Yu-foria’s Soho shop. Thankfully this was the chosen evening for sampling all the frozen yoghurt wares, and experimenting with some twisted parfaits, cocktails and cupcakes.
However, before I delve into the details I want to make sure I mention the actual shop interior, because it is quite unique. A lot of thought has gone into the decor. Leo Bedford (the owner) wanted it to represent the natural elements of his product. Wooden furniture and finishings, a glass counter and exposed brick wall, all complimented with a living wall display. Not like The Shaft of Helping Hands in the Labyrinth that chat to that girl that gave away her brother, but actually plants, secreted into pockets, gently nourished from behind the scenes. Leo talked a bit about his plans for making the space a cosy one to settle into during the colder months, with light waffles topped with his frozen yoghurt creations on offer, so this will be a place to pop into in December to see how it changes with the seasons.
Now back to the tasty offerings! Yu-foria created something a bit different to break through the frozen yoghurt assumptions, an Eton Mess and Banana Split, a Cookie Monster and a Sweet Things cupcake cleverly frosted with blueberry yoghurt. They all used the associations we have with those desserts, chopped the calorie count by millions and served up some alternatives that I would come back for! Another clever concept were the cocktails that we know (and love) reworked- Irish Coffee that incorporated coffee, Kahlua, Baileys and chocolate frozen yoghurt. As well as a mean Pina Colada- Natural frozen yoghurt, coconut flakes, banana, and a generous soaking of Mount Gay rum into some pineapple chunks. After a tub of that I’m fairly sure I wouldn’t have been legal to drive.